The inspiration for the name ‘Muoverti’ comes from a quote attributed to Albert Einstein, which reads in Italian: “La vita è come andare in bicicletta: se vuoi stare in equilibrio devi muoverti”, or “Life is like riding a bicycle: if you want to keep your balance, you have to keep moving.”


We’ve been busy for four years figuring out how to engineer 24/7 access to a sport we love in a way that just feels awesome. We wanted to engineer a feeling, make use of the digital revolution, and design a sustainable, beautiful product. Well, it worked!

Meet the Team

Muoverti People and Partners


Alex Caccia, Director/Founder. Previously built the WaterRower (featured in 'House of Cards'), Marmalade Technologies, a video games business, and cofounded Animal Dynamics, a biomechanics technology business.


Mark Dempsey, Project Lead. An avid cyclist with experience developing high volume consumer electronics, design for manufacture, championing the user experience, and managing multi-disciplinary teams.

The Professors

Profs Alessandro Astolfi and Paul Mitcheson from Imperial College are development partners for systems controls and electronics.


We're looking for talent in Productmanagement, gaming and hardware. Join the ride!


Andy Kearney and the team at Pixelmill built the digital cycling environment 'Planet Fit'.


Rachel Blackbar and the team at Oxford Product Design provide mechanical design and engineering work.

The digital team @ Pixelmill


Christoph Wilfert, Director/Cofounder. Brings broad experience in US/EU go-to-market, operations, and sustainability. He was previously with Microsoft, Geneva Technology, one of the UK’s largest software acquisitions, and SRAM, a supplier of cycling components.


Rupert Wilkinson from Oxford Product Design provides mechanical design and engineering work.

The product design team @ Springtime

Marcel, John, Niels and the team at Springtime, a design studio in Amsterdam, lead product design. Marcel and Christoph already designed cycling products together 30 years ago that are still in use today.

Centre for Innovation & Enterprise

Begbroke Science Park

Oxford, OX5 1PF, UK

©2020 by Muoverti.